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	<title>Farhad MalekpourFarhad Malekpour &#187; apple</title>
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	<link>https://www.farhad.ca</link>
	<description>Professional Work Weblog</description>
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		<title>iOS7 a revolution, but for who?</title>
		<link>https://www.farhad.ca/2013/07/06/ios7-a-revolution-but-for-who/</link>
		<comments>https://www.farhad.ca/2013/07/06/ios7-a-revolution-but-for-who/#comments</comments>
		<pubDate>Sun, 07 Jul 2013 02:15:11 +0000</pubDate>
		<dc:creator>Farhad Malekpour</dc:creator>
				<category><![CDATA[Logs]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ios7]]></category>

		<guid isPermaLink="false">http://www.farhad.ca/?p=72</guid>
		<description><![CDATA[Main weakness of Apple is hiring the wrong persons. They did that before in 80&#8242;s and to be continued. iOS7 is a good OS, but it&#8217;s not Apple. They got the market because their iDevices was capable of handling tens of graphic layers over each other creating a mind blending interface packed with unique features. [...]]]></description>
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<p>Main weakness of Apple is hiring the wrong persons. They did that before in 80&#8242;s and to be continued.</p>
<p>iOS7 is a good OS, but it&#8217;s not Apple. They got the market because their iDevices was capable of handling tens of graphic layers over each other creating a mind blending interface packed with unique features. Now in iOS7:</p>
<ul>
<li>Average users don&#8217;t care about dynamics in main interface of iOS, moving a screen because I said so is just similar to move it because there is another screen beside or gravity makes them move. That&#8217;s a huge technological difference, but just for developers, not public.</li>
<li>Average users like to have some contrast in screen. Sure a simple design is much more elegant, but you can&#8217;t capture eyes of users with just text. It&#8217;s like a woman with or without makeup!</li>
<li>In their opinion, new design is based on contents with large fonts and less graphics (no lines, shadows, etc). That&#8217;s good for pages inside a book, not the cover. I shown screenshots of native Calendar App on iOS6 and iOS7 to about 50 people including Android fans, only one of them said iOS7 is a better design.</li>
<li>And finally, everybody including Android and Win8 can make something like iOS7, but only apple can (could) create a remarkable operating system like iOS6 and run it on a small device at fantastic speed.</li>
</ul>
<p>&nbsp;</p>
<p>If you have time, watch <a title="http://www.youtube.com/watch?v=m8mttU82V64" href="http://www.youtube.com/watch?v=m8mttU82V64" target="_blank">http://www.youtube.com/watch?v=m8mttU82V64</a>, specially from 47:30 to end. You will get the idea what will happen to a company when marketing department get in charge of design!</p>
<p>&nbsp;</p>
<p>Hopefully they turn back before iOS7 concept gets into OSX.</p>
<p><a href="http://www.forbes.com/sites/haydnshaughnessy/2013/06/24/is-apple-facing-a-designer-and-developer-revolt-over-ios-7/"></a></p>
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